Google Shopping is the one Comparison Shopping Engine (CSE) that all retailers should be listing their products on. Not only is it free, but by virtue of the “Shopping” tab in Google search results it’s currently one of the highest profile CSEs on the Internet.
They’ve also announced that later this year Google Shopping will be launched in Spain, Italy and the Netherlands, and to achieve this they have opened the Google Merchant Center for these countries early. This is to give retailers time to set up their product feeds and submit products ready for launch.
As a retailer if you ship internationally you probably already sell to the major EU markets such as the UK, Germany, Ireland and France. However Google’s latest move should be a strong indicator of the next biggest marketplaces and where you should look next for growth.
If you sell on eBay or Amazon you should consider listing on the German and French sites for both marketplaces, but don’t ignore smaller countries. Watch where companies like Google are expanding and consider localised sites in those languages and currencies. Whilst growth might not be as strong as in the major territories the potential for establishing yourself is greater as competition is less.
2 Responses
Do you need more than one merchant account to list on these google sites, or will google shopping uk add your products to the others for you? Google ask for the country you choose to list to before you upload feeds.
I was wondering about the langue issuse with uploading data to Google Germany and Google France. Is it acceptable to upload in English on a non English speaking shopping channel?