Misco expands ChannelAdvisor relationship with Paid Search

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Misco, one of the leading tech suppliers in the UK has just expanded their relationship with ChannelAdvisor. For the past three years they have been a user of ChannelAdvisor’s Comparison Shopping solution, which optimises data feeds for every shopping channel, as well as its Rich Media solution, they have just signed up ChannelAdvisor’s Paid Search solution.

I wrote about ChannelAdvisor’s upgrade to their paid search solution a couple of days ago and Misco would be ideally suited to take advantage of their new Inventory Driven Paid Search Feature. They have already seen a return of 18% from ChannelAdvisor’s Comparison Shopping solution which has influenced them utilise the Paid Search module initially for its UK business and then for other European countries later in 2011.

They will be using ChannelAdvisor Paid Search for Google, Yahoo! and Bing and ChannelAdvisor’s reporting will allow Misco to analyse performance, conversions and buyer behaviour across all channels, ensuring marketing spend is attributed where it will deliver the best ROI for any particular product.

“We’ve been a happy ChannelAdvisor customer for three years, and the success of our Comparison Shopping and Rich Media programs made switching search providers an easy and natural progression. With ChannelAdvisor’s Paid Search solution we’ll be able to upload and manage hundreds of thousands of keywords, then easily track their contribution to the business. Paid Search is one of our most profitable e-commerce channels and we’re eager to see how our performance improves with ChannelAdvisor.”
Katy Andic, Misoc European Web Marketing Manager

With the new Inventory Driven Search functionality that ChannelAdvisor have recently added to their Paid Search offering (which is a free upgrade for existing customers), we can expect to see more high profile signings over the course of the next year.

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