Amazon is the most reputable company in the US as judged by their customers.
A study by Reputation Institute in conjunction with with Forbes Media measured respondents’ trust, admiration, esteem and good feeling to form a single score which revealed that Americans have the strongest amount of trust, admiration, respect and good feeling for Amazon.
Amazon moved up from position 21 in 2010 to the number one position this year.
The study included 32,946 responses from online consumers in January and February 2011. Each company in the study received a rating of up to 100 and Amazon scored 82.70, eBay was ranked at number 81 in the study with a score of 67.16.