BMW Direct expand to sell parts on eBay

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Back in March we wrote about BMW who had opened an eBay shop to sell car accessories and car care products. They have now expanded to offer a range of genuine BMW parts such filters, brake pads and discs offered from stock with free postage and packaging and are covered by a full two year BMW warranty.

BMW UK will handle the through Pentagon Interactive who are managing the sales process with the eSellerPro management platform. The processing of orders is being handled by BMW Park Lane in London.

Angus McCarey, UK Retail Director of eBay, said: “eBay UK is home to over 100 leading brands who realise the added value an eBay shop brings, whether they are already selling online or not. There are over 600,000 searches for BMW every month on eBay and BMW will now be able to access this existing, yet untapped customer base, while increasing its reach to the millions of other consumers who buy and sell on the site.

Carl Sanderson, General Manager Aftersales Development added “We see eBay as the perfect solution. By embracing this modern retailing approach, we believe we can engage with and satisfy a number of additional customers through what is a new retail channel for BMW.”

eBay is changing and in a few short months BMW have expanded their eBay offering from accessories to offering main stream maintenance parts. Whilst BMW have no plans to sell cars on eBay offering parts direct to the consumer on the site is just one more indication of the importance of eBay to main stream retailers and main stream retailers to eBay.

8 Responses

  1. I have not had a great deal of experience with BMW but over the years I have had numerous problems with Garages Parts Departments. May I contratulate BMW and hope that now other manufacturers will develop in similar ways. Hopefully it will mean that no longer will Car Owners looking for bits have to almost fight the Parts Departments for the bits that they need.

  2. Just a pity that their prices are rediculous for most things.

    1 x Carbon mirror cover for an e90 is £213. 2 x Carbon mirror covers for an e90 from Taiwan are £65.

    £10 for a keyring which other sellers do at £2.69

    I wonder when they will start vero-ing other listings?

  3. Great move by BMW, hope all car makers will now follow them. What impact does it make on other replacement autoparts sellers online? Its a move by BMW to enhance its aftersales services and a boost to eBay’s shady image. People online and offline are still looking for the greatest value they are always after – the prices.

    I have moved away from eBay to less known autoparts sellers like and avail value.



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