I’m finding Facebook a particularly interesting study for how businesses are using it to promote their businesses. Even Facebook themselves are reticent to promote the site as a place to transact. Most businesses appear to use Facebook for general “buzz” and a place to promote their businesses.
In view of this I was interested to see that Marks & Spencer have gone social and launched a Facebook store in time for Father’s Day. The Facebook store is powered by Zibaba and offers currently include mens clothing, electrical appliances, gifts for him and travel accessories. However, the Zibaba powered technology allows for automated catalogue updates directly from an XML feed, so the inventory can be dynamically updated.
This may be beyond the reach of many smaller retailers, but speaking to Maciej of , promoting your business on Facebook is easy. Ocean Tree Trading are offering every customer who “likes” the ocean tree trading Facebook page before the 30th of June 2011 entry into a Free Prize Draw. The eight prizes include their best selling products (including a Sony Hi-Fi system with iPod dock!) which you can win just by liking their page.
Liking Ocean Tree Trading’s Facebook page means you’ll get to hear of their latest products at up to 75% off retail, but more importantly it means they can contact you through Facebook to let you know of future upcoming sales and discounts that they’re running.
I asked Maciej how hard it was to code the page and was told “it was an inhouse job – design and coding were done by me. It’s actually pretty easy once you’ll get hold of few examples”.
Are you using Facebook to promote your products and services? Are you trying to sell directly through Facebook or are you using it to build buzz around your products and direct customers back to your website or eBay shop?
(P.S. Don’t forget to go Like Ocean Tree Trading and if you’re a winner let us know! :-))