Webinar: Google’s latest changes and strategies

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Google continues to make massive changes to its e-commerce landscape. Recently, a significant algorithm change known as Google PANDA caused several shake-ups on search, especially for retailers and comparison shopping engines. Then in May 2011, Google announced new developments for Google Product Search.

This Thusday CEO Scot Wingo and ChannelAdvisor’s resident Google experts are holding a webinar to discuss Google’s latest updates and how retailers should react. The webinar kicks off at 2:00pm EDT/11:00am PDT/18:00pm GMT.

The webinar will cover:

  • How the latest developments affect your Product Search programs
  • The impact of Google PANDA and lessons learned
  • A review of currently available Google Product Ads
  • Strategies to apply today on AdWords and Product Search
  • Google wallet and offers

You’ll need to register in advance to attend this webinar.

One Response

  1. The Panda update was a pretty big update and was content related.

    Most websites that lost rankings were websites that had copied content and poor written content.

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