How Genie and the Geek assist eBay Fashion Outlets

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At the Internet Retailing conference I had the opportunity to talk to Tayyab Akhlaq who runs My1stWish along with his three brothers. Unknown to me they had also launched a second business – Genie and the Geek. Genie and the Geek was set up last year and specialises in building clients business through marketplaces such as eBay and Amazon.

As they work with many large retailers and eBay Fashion Outlet sellers, I was interested to find out more about how Genie and the Geek assist their clients.

How did MyFirstWish and Genie and the Geek start?

The My1stWish retail business started from the bedroom as a footwear online retailer four years ago. Opening an eBay store was the first step and due to its quick expansion has since amassed stores on a variety of market places and platforms, including Amazon and a recently opened online department store.

Due to the innovative and creative team behind the retail business, the company has become highly lucrative and well regarded within the ecommerce sector. Genie and the Geek was established as a basis for business development, expertise and consultation within the industry. Collectively the team has over 15 years experience of ecommerce, creative design, marketing, research and business management.

Genie and the Geek can provide your business with a wide range of services and tailor made packages, designed to gain as much traffic as possible to your site and ultimately generate revenue. Such services include; expert photography, content building, website design, management advice, stock researching and search engine optimisation. The company is often involved in testing and trialling new advancements by both eBay and Amazon and can bring this foresight to your business.

Genie and the Geek now manage several high profile businesses including Kookai, DKZ, Reload Menswear, Liquorish, Camille Lingerie and more. We are a true full service provider in the UK who are officially authorised by eBay to manage clients, hold your stock, fulfil your orders and create and manage your inventory across multiple platforms.

Overview of Genie and the Geek team and departments

The company has a team of over 20 individuals based in our offices in Manchester with another 30 staff members working from overseas offices.

Genie and the Geek can assist with eBay Store Design, help Brands to sell through the eBay Fashion Outlet, provide full Service Provision, Increase the value of your out of season stock, provide Business Intelligence and Monthly Reporting. We can also increase the online profile of your business and are experienced in providing Daily Deals management.

Listing Department

Our listing department are experts at listing your stock and creating exciting content for your products. We already have expertise in fashion, footwear, health and beauty, electronics, home & garden and many more. We are able to advertise and write copy about your products with or without having the products physically in our offices.


A highly efficient and experienced packing department will take great care of packing and mailing your orders to your customers from our warehouse. We are able to receive and process your deliveries, perform stock checks and hold stock on your behalf for a true fulfilment service. We currently have many couriers who come for collections on a daily basis.

Customer Service

We have both an inbound and online customer service presence that is always at hand to offer help, advice and answer any queries. We offer Customer Service outsourcing services where you can have UK based customer services representatives who care about upholding the image of your company

Photography Department

Experienced photographers and image editors will take the perfect pictures of your products for listing. Equally they are also on hand to edit existing pictures you may have. We offer many creative ways to take photographs of your products. This includes image to video creation, 360 views of products and interactive zoom features.

Creative Services

Our Creative Services team are experts at understanding your design requirements before producing outstanding results. We have designed over 300 eBay storefronts, many Magento websites and now offer fantastic Facebook stores too. So whether it’s a fashion design full of flair or a sturdy structure for a DIY company, we can help you.


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