Driving through through my home town of Thatcham yesterday I was a but surprised to see the council workers busily erecting Christmas lights and decorations onto the side of street lights. It’s still early October and Christmas seems a long way off, with Halloween and Bonfire Night yet to come.
In reality though Christmas is only 10 weeks away and if ecommerce businesses haven’t already got their holiday plans into place, it’s almost too late to capitalise on what is the busiest time of the year for retailers.
of the “2011 Holiday Marketing Guide”
To help with your online marketing iContact have put together a 2011 Holiday Marketing Guide which is available free of charge. As well as highlight key dates thoughout the holiday season it includes strategies to appeal to different types of shoppers with tips on the types of offers most likely to appeal to them.
By following the tips in the 2011 Holiday Marketing Guide you can kick start your Christmas sales today, maximise them right up to Christmas and extend them into the New Year.
If you have any marketing tips that the guide has missed out on share them in comments below. With the tough economic times it’s been a tough year for many businesses but online retailers are best positioned to maximise on Christmas so let’s make it a good one!