Planning for Christmas: 2011 Holiday Marketing Guide

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Driving through through my home town of Thatcham yesterday I was a but surprised to see the council workers busily erecting Christmas lights and decorations onto the side of street lights. It’s still early October and Christmas seems a long way off, with Halloween and Bonfire Night yet to come.

In reality though Christmas is only 10 weeks away and if ecommerce businesses haven’t already got their holiday plans into place, it’s almost too late to capitalise on what is the busiest time of the year for retailers.

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of the “2011 Holiday Marketing Guide”

To help with your online marketing iContact have put together a 2011 Holiday Marketing Guide which is available free of charge. As well as highlight key dates thoughout the holiday season it includes strategies to appeal to different types of shoppers with tips on the types of offers most likely to appeal to them.

By following the tips in the 2011 Holiday Marketing Guide you can kick start your Christmas sales today, maximise them right up to Christmas and extend them into the New Year.

If you have any marketing tips that the guide has missed out on share them in comments below. With the tough economic times it’s been a tough year for many businesses but online retailers are best positioned to maximise on Christmas so let’s make it a good one!

14 Responses

  1. As well as pointing out that Council Workers were already putting up the Christmas Lights we should remember December 2010. Snow, Ice, Deep Freeze temperatures and shipping/postage chaos. So working on the basis that December 2011 is going to be similar we really only have the rest of October and November to really call the run up to Christmas. We also have to remember the almost constant stream of economic doom amd gloom that appears on every media. Christmas 2011 is going to be a hard struggle.

  2. our tip is to take all of December off
    no delivery problems no return headaches, peace and quite, good will to all men, no stress no hassle
    its great

  3. I would suggest that punters have learnt a lesson from last year and November could be the peak online shopping month in 2012.

    One tip would be to remind punters in all listings and on all websites about the snow chaos we had last year and suggest that they buy early in November to avoid Xmas dissapointment in 2012.

  4. The problem with the shops preparing for Christmas is that you are going to see displays with Halloween items and fireworks alongside Christmas things.

    The only true way of identifying that the Christmas season has truly started is when you start to see Easter Eggs in the shops.

    Bah Humbug!


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