Meet the company: Lengow

No primary category set

Back in 2009 Jérémie Peiro and Mickael Froger realised that whilst the Internet was most decidedly multi-channel there were very few tools to help retailers efficiently sell their products on every channel available.

Having both worked at French comparison shopping sites such as LeGuide.com and 2xMoinsCher.com they decided the time had come to build a solution for retailers enabling them to sell on all channels including Comparison shopping sites, marketplaces, affiliate networks, sponsored links, social networks. That solution become Lengow.

What Lengow does

Starting from the premise that you already have a website Lengow offers plugins for Magento, Joomla!, Oscommerce and Prestashop. These plugins allow you to easily export your existing product catalogue. Once you have your product feed Lengow enables you to generate your feeds automatically for Comparison Shopping Engines, Affiliate Platforms, Marketplaces, Google Adwords or Social Networks.

It’s not technical

For years, Web merchants had no other choice but to create a product catalogue export for each individual comparison shopping site, marketplace or affiliate platform on which they wanted to be present. This process could quickly become tedious; especially with a large number of comparison shopping sites as each site has its own feed structure.

Lengow is a solution that has been created for marketing managers – You don’t need technical knowledge to activate or disable products and modify their content. You can plan and schedule your marketing operations beforehand by applying automatic rules. Your feed will automatically be optimised for each channel you want to sell on behind the scenes leaving you to be an ecommerce manager, not an IT specialist.

Centralised Management

With Lengow you’ll no longer need to log on to each channel’s site to find out how your feeds are performing, the Lengow feed management solution takes care of centralizing management into one interface for you.

Lengow will allow you to determine how much turnover is generated from each channel, and also view the distribution of sales of a product on each channel. Merchants can automatically deactivate products with a conversion rate or ROI that aren’t performing profitably.

700 different distribution channels

Lengow supports 700 channels worldwide, that almost certainly includes those you currently trade on as well as some you’ve considered adding but haven’t had the resources to invest in them.

  • Comparison shopping sites: Shopping.com, Shopzilla, Nextag, PriceGrabber, Become, etc
  • Marketplaces: Amazon, eBay, etc
  • Affiliate platforms: TradeDoubler, Commission Junction, Affiliate Window, etc
  • Social Networks: Facebook, Twitter
  • Paid Search: Google Adwords
  • Blogs: WordPress
  • Retargeting sites: Criteo, Struq, etc

M-commerce store

Mobile commerce is one of the fastest growing forms of ecommerce, but most merchants websites aren’t optimised for mobile. Lengow offers an M-commerce store which can be populated directly from your product catalogue. They can adapt and transform your product catalogue into a mobile compatible version tailored for each Mobile and Tablet brand.

Who is it for

Lengow is suitable for merchants who want to achieve three main aims:

  1. Centralize the management of their product catalogues across multiple channels
  2. Optimize product visibility from a unified interface
  3. Increase return on investment by quickly viewing the profitability of their products on each channel without any technical expertise.

    You can find out more about Lengow in English or in French.

3 Responses

  1. Interesting concept.

    Basically takes part of the strengths of ChannelAdvisor and takes it from other data sources then applies feed distribution.

    Pricing is an issue though, assuming you have 5 decent/perdorming channels with a moderate inventory of 2000 lines (I’m assuming variations are not part of this) it comes out at £250 a month or £3000 + VAT p/a.

    For that kind of overhead it is likely to be cheaper to develop an in-house solution. Although reporting on ROI is an interesting challenge.

    Matt

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