It looks like ecommerce SMEs did better than the big boys and the high street retailers on Mega Monday according to data from one of the biggest ecommerce solution providers ekmPowershop.com.
UK shoppers are predicted to spend around £300k per minute between now until Christmas (according to ‘This is Money Magazine’). ekmPowershop.com‘s independent study finds that for another successive year, independent retailers have seen a significantly bigger spike than the industry average from the same time last year.
With sales up 25.2% across the board compared to Mega Monday 2010, the SME sector continues to grow at a greater rate than the rest of the industry. IMRG predicted an increase in sales on last Mega Monday of around 14%, with Visa predicting similar, around 13%. That’s only around half the increase seen amongst online shops on the ekmPowershop.com network this year.
ekmPowershop.com’s Mega Monday analysis, the largest independent study of its kind, sampled around 10,000 online shops with live data from the 2012 shopping frenzy last Monday. It would seem that as ecommerce grows year on year, the true boom area is with SMEs.
And the guys at ekmPowershop.com raise an interesting question. Last year, Mega Monday (the last Monday in November) was closely followed by the subsequent Monday in terms of sales. Could we see a double peak shopping spree with today’s sales? What have your experiences been?