The answer is when they are in fact a newbie. Steve Wilson of LocalBargainFinder.com spotted this one and we have verified its accuracy.
In that advertising spot undeneath the Seller Information Box, eBay have been promoting Top Rated Sellers.
But don’t you think, and I certainly think so, that if you don’t pay attention that it looks like this newbie seller is a Top Rated Seller?
We humbly suggest that eBay stop putting the ad in question in that spot before buyers get too confused.