Preview eBay UK’s first TV advert since 2007

No primary category set

Don’t wait until it’s première tonight on UK Television, see eBay UK’s new TV advert shown for the first time right here on Tamebay.

I have to say I like it, it shows new products covering eBay’s fastest growing categories – Technology, Fashion, Home & Garden and Motors with the message “No matter what you want it’s right here!”

11 Responses

  1. What I think is quite clever here, from a money perspective, is that they have managed to create an ad which isn’t UK specific and with a new voiceover and different captions can presumably be used all over Europe. That makes a great deal of sense to the bean counters.

    The chap also slides down into what would be the passenger seat of a UK VW…but the driving seat elsewhere on the continent. Or am I reading too much into this?

  2. When you consider that most of the most successful adverts currently airing on TV contain Humour I tried very hard to find any humour in this advert. In fact it is very forgetable. So marks out of 10. Well after giving it a lot of thought I give it 2.

  3. Saw the advert on the Australia/Sri Lanka ODI Cricket this morning about 08-30. Still not overly impressed but it might grow on me.

  4. 5 out of 10. No humour. No viral link-in or social aspect. Aesthetically pleasing, but average viewing. And no nod to collectibles, etc.

    THAT SAID

    I manage a category-leading shop selling fitness equipment and we had our best ever day (just out of peak season), by a VERY clear margin, the day this ad ran…

    I eat my words

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