MandMDirect £1m target with eBay for Charity

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MandMDirect make history this week as the first major high street retailer to partner with eBay and donate a percentage of their eBay sales directly to a charity on an on-going basis

MandMDirect are a leading fashion retailer and are set to give a significant boost to the Teenage Cancer Trust by donating 20 percent of sales from their Onfire clothing range through eBay for Charity. This isn’t a new cause for MandMDirect, Mike Tomkins, Chairman of MandMDirect and Patron of Teenage Cancer Trust explained that “During the past seven years we’re managed to raise over £860,000 for the charity through employee fundraising events and product donations, and we’re now looking to hit the one million pound target with this latest partnership“.

Teenage Cancer Trust help provide specialist facilities for young people with cancer across the country. With the latest news of high earners reducing donations to charities due to the government changing the tax rules and at a time when charities are feeling the pinch and fundraising is being cut, the MandMDirect partnership with eBay will see one fifth of the sale price of selected Onfire branded item listed in their popular eBay store, go to the charity.

Through eBay for Charity eBay’s 17 million UK visitors have already raised over £33m from buying and selling which has already been raised for 6,000 UK charities. Lorin May, eBay Head of EU Charity and Sustainability said “We’re thrilled to be working with them on this ground-breaking partnership to raise funds for Teenage Cancer Trust“.

Whatever your thoughts of large retailers trading on eBay I like this new partnership (and I know all the arguments from both sides about how they attract a new breed of buyer to eBay, as well as the opposite view that eBay has changed from it’s roots of individual auction sellers and are now aiming to be a leading fixed price new retailer blended with the unique auction items). Large retailers giving something back is always good news and too often the accusation is justifiably aimed at them that it’s all about profits for management and shareholders. This new MandMDirect partnership isn’t a one off publicity stunt, it’s a large retailer continuing their long term support of a charity in a new unique way on an ongoing basis.

You can support Teenage Cancer Trust by buying the Onfire clothing range either by browsing the or directly from the page. Alternatively you can also or by when you make any eBay purchase.

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