eBay revealed insights from their top 50 retailers at the ChannelAdvisor Catalyst conference. They covered the top pain points as well as the top five things that retailers wanted to learn and were hoping to pick up from Catalyst. Surprisingly the top 50 retailers have almost exactly the same issues as I as a small seller have.
Top five pain points of selling on eBay
- International Selling
- Seller Protection
- Detailed Seller Ratings
- Stolen goods/Counterfiets
- Item Specifics and Multi-Variation Listings (especially in the fashion categories
There’s no real surprise that eBay fees are the biggest pain point as they are at the highest level ever in eBay’s history.
International selling is something that eBay really need to crack. David Brackin of Stuff U Sell told me “We do sell Internationally, but we could probably sell more if we could market properly. People buy from our eBay shop on eBay.co.uk, but we can’t open a shop on overseas eBay sites on the same eBay ID to fully market our products. To open a store on say eBay Germany we would have to open a brand new eBay ID plus there are different policies and legislation in different countries which means you’re more likely to fall foul of eBay Trust & Safety than sticking to eBay UK“.
The big surprise for me is that Item Specifics weren’t highlighted as a bigger problem, but it’s no surprise that it’s on the list. Recently Littlewoods highlighted Item Specifics as one of the greatest barriers to trading on eBay.
So now we know what the biggest problems are on eBay – what are sellers looking for and hoping to find at Catalyst.
Wish lists for top 50 eBay retailers
- New tools and Services
- Competitive landscape, what are their competition doing well
- Account Management, the opportunity to meet their account managers
- Guidance on Shipping best practices
- Information and updates (and preferably more!) Seller and Buyer protection
That’s the wish list of the top 50 eBay retailers and the biggest pain points they have. What would be on your wish list and what’s your current biggest pain point in selling on eBay?