As parcels and packages move thorugh the postal service, or are handled by couriers, they don’t get treated with much respect. Ecommerce sellers should expect the despatches to be banged and bounced and dropped like a rugby ball on match day at Twickenham.
All that said, a proportionate approach to packaging is vital. Take a look at the parcel below. The package on the left was cased in the box on the right. Quite a difference.
Now. If you were selling delicate items. Glass. Ceramics. Precious collectables. Such a package would be entirely appropriate and absolutely desireable. But this despatch contained business cards. It was a consignment of entirely unbreakable small cardboard sheets.
It was submitted by a Tamebay reader who wrote: “It’s ludicrous to send something like business cards in such a huge box. It’s a waste of card and paper for starters.”
And he’s right. But surely all’s well that ends well? The goods arrived in one piece, didn’t they? What’s the whinge?
“I ordered the business cards in good time. I was out on the Wednesday. Once I got through to the call centre on Wednesday evening after work, they couldn’t promise re-delivery on Thursday or Friday. I needed the cards on Saturday. I ended up taking a 40 mile round trip to collect them from the depot. I doubtless spent more on petrol for that journey than on the cards themselves. But more annoyingly, collecting them was a needless waste of time.”
And the crux of the matter? “I won’t be buying from that company again. It’s so frustrating because the box of cards on their own would easily have gone through my letterbox. It was totally unecessary hassle.”