Gumtree have emailed their Daily Deal subscribers saying sorry but Gumtree Daily Deals is closing this week. They say that you can still take advantage of the deals on Gumtree today and tomorrow and don’t worry, any deals that you have bought in recent weeks are all still valid.
Gumtree have, along with other deals sites, run into some trouble with the Advertising Standards Authority this year over claimed discounts on their deals. They were warned in June this year to ensure statements of value were an accurate representation of the price at which the product was generally sold and that they held evidence to substantiate future claims.
It’s not known if the Upheld ASA complaints had anything to do with Gumtree’s decision to close their Daily Deals, but I’d guess it certainly wouldn’t have endeared the Deals program to Gumtree management. More likely though pricing would be fairly easy to fix and the Deals program simply wasn’t driving enough revenue to make it worthwhile fixing. There’s a lot of competition out there for Daily Deals and perhaps Gumtree was just one deals site too many?