I like Notonthehighstreet.com for no other reason than they have a lovely website. There’s always something I’d like to buy and if I’m ever stuck for a birthday gift it’s a great place to get me out of a hole with some suitable inspiration. Some of the best “Where did you find that” presents I’ve ever given have been purchased through Notonthehighstreet.com.
Today they’ve announced the launch of their first mobile app in created for them by Grapple. It’s the UK’s first personalised gift finder mobile app and not only that it’ll do it’s best to make sure that you never forget a birthday. Anyone who knows me will know I’m not the best at remembering dates so an app to jog my memory is perfect.
The Thoughtful Gift Finder app makes use of Facebook Connect to instantly create a calendar of friends’ and family’s birthdays and occasions, sending timely reminders to order gifts. Events not on Facebook can be manually entered into the app’s calendar.
More importantly the gift selector uses personality traits, including arts, food, travel and sport, to generate ideal gift suggestions. Gifts from the online marketplace’s array of products can even be ‘tagged’ to friends and events to ensure great gift ideas are never forgotten and can be purchased later.
Once the perfect gift has been selected, it can be purchased directly from the app. Where available, customers can customise and personalise products, for example by adding gift wrapping and even engraving.
With the IMRG predicting that 41% of smartphone owners will make a purchase on mobile this Christmas, the notonthehighstreet.com app comes at just the right time of year. It’s available to download for iPhone today from the Apple App store.
Saying “We are proud to launch the notonthehighstreet.com Thoughtful Gift Finder app” Holly Tucker, notonthehighstreet.com co-founder adds “Mobile traffic has increased over the past 12 months and now represents almost a quarter of all visitors to notonthehighstreet.com”.
Everyone I speak to that sees figures for mobile traffic to marketplaces is saying that mobile traffic is up. Sadly the app is only currently available for the iPhone, but I’ll be downloading it as soon as it’s available on Android. Have fun playing with it if you’re an iPhone user… and my birthday is the 17th January if you’d like to add it to the app calendar!