Amazon open Kindle only site in Brazil

No primary category set

Amazon have set up shop in Brazil, but don’t get too excited as there’s no FBA service or third party marketplace. In fact there’s nothing other than a Portuguese Kindle eBook store at the moment.

It’s taken Amazon years to gain control of the URL amazon.com.br, previously it was owned by the Brazilian Amazon Corporation, an IT company. Amazon took them to court and gained control of the UK as of the 14th September this year.

At the launch Amazon have over 1.4 million titles which can instantly be read on Android phone, Android tablet, iPhone or iPad, PC or Mac with free Kindle reading apps in Portuguese. They’ll be selling the latest (not Fire) Kindle for R$299.00 (about £88.00 – sells for £69.00 in the UK), although currently there’s no firm date for when they’ll land in Brazil.

This is going to be an interesting experiment for Amazon. Common thinking is that Kindle devices are sold at or below cost and Amazon make their money back with loyal customers spending on the site. In Brazil customers will be able to purchase eBooks only, they’ll never be buying real products which will be shipped to subsidise the price of their Kindle.

RELATED POSTS..

Sophie Slade Hunswick, Content Director from Amazon consulting agency Sitruna

Mastering the Amazon: Navigating the Currents of E-comm Logistics

Amazon Business in Europe

New Amazon Business ‘Prefer Small and Medium Enterprises’ feature

Lessons from optimising Beechmore Books - An Amazon Best Seller

Lessons from optimising Beechmore Books – An Amazon Best Seller

Meet the woman behind a 6-figure health snack brand Kooky, selling on Amazon

Meet the woman behind a 6-figure health snack brand Kooky, selling on Amazon

Amazon’s first-ever Big Spring Sale

Amazon’s first-ever Big Spring Sale

ChannelX Guide...

Featured in this article from the ChannelX Guide – companies that can help you grow and manage your business.

Register for Newsletter

Receive 5 newsletters per week

Gain access to all research

Be notified of upcoming events and webinars