Finding out more about Storefeeder

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Storefeeder - Brian and KarlWith the announcement that StoreFeeder are offering a three month free trial to all eBay Featured and Anchor shop subscribers, I wanted to find out more about the company. I went to meet Brian and Karl from Storefeeder this week to take a look around their offices and get a demo of their solution.

First surprise was when I turned up outside their offices. I was under the impression I was visiting a relatively small software company. How wrong was I, it turns out Storefeeder are privately owned along-side Meads Ltd and their buildings stretch half of one side of the street.

Storefeeder, Meads Ltd and UK Fulfilment have a maze of interconnected warehouses which are hidden behind the unassuming red brick facade of the Storefeeder building and the neighbouring Meads Ltd whitewashed building. Whilst they’re not ultramodern glass fronted offices, inside is a truly impressive operation. Storefeeder have over 20 years multi-channel and fulfilment experience working with everyone from top brands to various government departments.

So, Storefeeder offer multi-channel Stock control and Order Processing with intelligent warehousing, what makes them different from their competitors? Well firstly they actually use the software in anger for their own operations. That makes a difference as if something doesn’t work as well as it could it’s themselves that would suffer, so naturally they’ve ironed out all the wrinkles.

The software appears pretty good as well – it has niceties such as sorting picking lists so that you start at the back of the warehouse and work towards the front (who wants to put the heavy items from the front in their trolley and work their way back just to carry the lot to the front again)? Storefeeder can even give advice on reorganising your warehouse to be more efficient once they’ve some history on how your business works.

It’s not just order processing either, if you take the time to add weights and dimensions to products, Storefeeder will automatically know what size box your packer should use and which is the most cost effective carrier to ship that order with.

Almost every screen of the Storefeeder software that I looked at had more surprises in the amount of experience that’s gone into building it and every time I asked if the Storefeeder could do something the answer was yes. Not only that but there’s a friendly team to help and guide users while they’re setting up and learning the software.

Storefeeder are less focused on numbers of clients, more focused on good quality service which is why you may not have heard about them as much as other solutions, but they’re most definitely worth looking at if you’re considering a solution. They’re also about the only company that can offer a complete end-to-end proposition – website & eBay design combined with multi-channel software and fulfilment to complete the picture.

If you’re considering which multichannel solution would work for you (even if you’re only using one channel), sign up for the three month trial of Storefeeder while it’s free and find out what it can do for you.

4 Responses

  1. Several months ago, on the umpteenth time of items in my shop not existing and being sold and it is always ME who has to sort out the problem, not eBay, I was tempted to press the 3 month trial offer button for Storefeeder BUT hesitated as there is absolutely no indication of costs after the free period. Ebay’s seller management pro just does not work!!! I have been told many times that it is MY fault that my inventory reads, -3, -8 and +8 when in actual fact there is no stock; eBay says I have relisted from the wrong page!!!!! As far as I can see when either listing from inventory, the unsold option or off the sold page should still keep the inventory correct. I could possibly shorten my work day by an hour if I didnt have to physically check stock levels all the time. Soooooo what is the damage….what monthly cost are we looking at for Storefeeder after the free trial? I for one know that ultimately I will have to put my faith in another stock system when eBay customer services are now saying their system wont do this, cant do that and are promoting a third party option. One last thought…… easy is it to trial my 40,000+ items in Storefeeder and if it doesnt work out what problems are going to be caused untangling myself and my stock?

  2. Hi Andrea

    We understand your frustration, it can be difficult to control stocks in eBay, that’s why many sellers in your situation choose StoreFeeder to help them.

    StoreFeeder is a great stock control solution with incredible order management facilities, and will of course control inventory values much better than simply using eBay’s seller manager..

    StoreFeeder pricing is detailed, if you click the offer button within eBay, or on the pricing page, or you can navigate to it here

    The support team are incredibly friendly and always happy to help and support you through the setup, as long as you are working on a SKU basis it should take no time at all.

    If, after 3 months you decide the solution is not for you then you can simply turn it off – all channel values will remain the same so you can continue as you were.

    My name is Karl Ciz, and I am happy to speak with you personally if you have any questions. Either enquire through the website at – or call us on 0843 523 6610 (local rate)

    Happy to help!

  3. Could be worth a look for some and we have had a good root round the support & FAQ pages where you get a flavour of what this system can (and cannot) do.
    As ever the devis is in the detail.
    Interesting pricing model mind with no cheap way in unlike Linnworks.
    Has anybody actually used or evaluated this system for real as your input would be extremely helpful?


Storefeeder Discount

50% StoreFeeder Discount June and July 2023


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