According to numbers released by eBay UK today, shoppers aren’t waiting until Boxing Day before they start shopping again. Last Christmas Day, 6.9 million Britons visited eBay.co.uk. Of course, without a benchmark to tell us what they get on a normal day, it’s impossible to say whether thats lots or not. But it sounds pretty good.
The press release is not much more than a selection of trivia, and certainly not something on which to base a Christmas strategy, but it is quite jolly:
– The 40 – 50 year olds clocked up 73% more searches on eBay UK than the 18 – 30 year olds.
– Men clocked up 97% more searches than women on Christmas Day. (This says more about the division of labour on Christmas day in the average household than anything else, methinks.)
– 392 cars were sold.
– The sixth most popular search term was “unwanted Christmas presents.”
3 Responses
*makes note of ‘unwanted christmas presents’ keyword ready for implementation* 🙂
I discovered a few years ago that some people don’t pay attention to when auctions end. This means that a few bargains can be had on Christmas Day for the canny buyer!
bet the no1 search term was do it yourself chimney blocking and santa eradication kit