This much we know. Optimising your Item Specifics on eBay is one of the very few levers that you can pull to ensure that you get better visibility in search and hopefully attract more buyers.
We also know that it’s a pain in the backside, time-consuming and tedious and also an ongoing battle to make sure that you’re as up-to-date as possible. It doesn’t help when eBay meddle or change IS, as they seem to do on a regular basis.
That said, it’s a useful discipline and ChannelAdvisor have put together some handy tips to help you approach the task in hand in a recent blog post.
There’s plenty of interest to read in this fairly detailed post whether you are a ChannelAdvisor or not, so why not check it out.