Amazon UK has announced that a minimum order price will apply to free super saver delivery. Only orders over £10 will be eligible for free delivery on UK orders fulfilled by Amazon.
The official blurb says: “Our Super Saver Delivery service is changing. From 7th January 2014, all UK orders fulfilled by Amazon, with a total value of at least £10, will qualify for FREE Super Saver Delivery. Previously, the £10 threshold applied to all our product categories except Books, Music, Film & TV, Blu-ray, Software or PC & Video Games.”
More evidence, if it were needed, that delivery is a key battleground for Amazon in the search for ecommerce dominance.