eBay have made some changes to Shops that seek to improve their attraction to buyers that may well require some activity from sellers.
• A billboard image to welcome buyers.
• Larger photos to highlight products.
• Social media share buttons to promote the Shop.
• Follow buttons for buyers to keep in touch.
These aesthetic enhancements are welcome and will also improve how Shops appear and function on mobile devices. The responsive design is a smart move.
Sellers will see a message in ‘Manage my shop’ inviting them to update their Shop front. This will only be available to sellers with no custom elements. It is free to update and sellers will continue to receive all their current shop benefits.
eBay is making the Promotions Manager tool free for all Shop levels. The tool has always been free for Featured and Anchor Shop subscribers. And from 15 April, it will also come with a the Basic Shop subscription. More here.