A seller alerted us to spotting this advert on eBay UK at the weekend and I wanted to share it because it’s a great example of how poorly chosen advertising on the marketplace denigrates the brand and cheapens the buying experience.
In this case an extremely uncompetitive loan is offered (although not quite on a par with payday loan terms) on the View Item page.
In an ideal world eBay would not have onsite advertising at all: whatever they say it is a distraction from the main business of the site which is selling goods. But eBay is addicted to the revenue and retains the ads.
So if ads are here to stay, why they seem persistently unable to find nice, complementary adverts that are neither in bad taste or competition with sellers is beyond me.
It’s also further evidence that eBay is scarecly responding to the crisis it has faced with the serious hack and the Google downgrade. It’s business as usual.
4 Responses
Why don’t eBay show ads for something useful like Big-Mac’s, Whoppers, or KFC?
I get very hungry doing eBay.
Even Happy Meals would be better!! 😉
I see these plastered constantly over ebay; extortian under the guise of business loans , I just hope they are not carefull chosen from the average buyer on ebay……using ebay data to select the correct demographic. Ebay would be wise to get rid of them if they want to build confidence in sellers and buyers.
We have all seen the ad! And with the level of sales (or lack of) on eBay UK, most sellers will need a payday loan to make ends meet…
I know its partly due to my cookies but I really don’t like having big adverts for big watch companies plastered all over the listing of a watch I am trying to sell!