One of the really good and genuinely new aspects of this August’s seller release from eBay UK is the .
From 20th August, it will be available free of charge for Anchor Shops subscribers and business sellers with managed accounts. eBay describes eBay Insights as “a new intelligence tool to help sellers grow their business by providing in-depth information about sales and listings.”
On Tamebay we’ve long grumbled that adequate reporting and measurements tools aren’t offered as standard by eBay for sellers. After all it makes sense to keep sellers informed: they can act on info and improve performance if they have it. Hitherto, reporting has been sketchy.
This new eBay Insights tool has been developed by decide.com. That’s a company eBay acquired some time ago.
If you qualify, you’ll get the tool for free and it will do this, according to what eBay have told us:
• Real-time business metrics: This includes sales data, average selling price over time and inventory analysis such as stock out alerts.
• Key Drivers Analysis: A way to understand listing material for the business through impressions, sales funnel metrics and conversion rate. Sellers can also compare listings with competitors.
• Business Opportunities: Sellers can identify listings with potential to perform better against competing items so they can easily act on pricing, title or sourcing recommendations.
It’s churlish to knock a free added on extra. So we welcome this new feature because we know it will be valuable. But we must question why it’s not available to all sellers.
Even a small business concern can benefit from such valuable information and limiting it to just those who have an Anchor Shop or Managed Accounts just disadvantages smaller sellers who could plug into this data most effectively and become the big sellers of the future.
We think this service should be made available to all sellers as soon as possible.
Come the 20th, if you have access to this new tool, we’d love to hear from you. And we expect to write more about it in the next few weeks.
6 Responses
Why eBay won’t offer this tool to the smaller sellers it doesn’t want them anymore it wants established retailers that sell the volumes already. eBay is going the same way as google with the cost per click both company’s realied on individuals when first started out but now they have out grown them that’s why they went for the free shipping the small seller can’t compete so they get priced out of the market.
So is this only available to anchor and outlets?
Hello ebay – is anybody there….knock knock. Amazon provide these business tools free – why? because they want you to sell more. Terrapeak gives me more insights than I would ever want to know.
All these hoops we have to run through just makes me run in the direction of Amazon. Last year ebay were 70% of my business, Amazon 25%. Now Amazon 55%, ebay 40%. Next year it will be 80/20 in favour of Amazon. Amazon charge more, but the service they give me is better.
Ebay now is the place to buy end of season shite from crap high street stores who cant shift it through the season. Daily deals are the same crap each day. Ebay is too homogenized – it bores me. I will still keep with it, but I lost the love a long time ago.
Agree slightly disappointing not available to all.