Lengow have revealed the round table topics for their Ecommerce Day in London on the 6th November.
Already a successful annual event in Paris and São Paulo, the Lengow Ecommerce Day is a morning dedicated entirely to ecommerce and improving performance. The event, which is free to attend for emerchant, aims to unite the ecommerce community around current and future trends, developments and challenges within the industry.
Round table 1: Cross border
Cross border ecommerce provides multi-channel retailers with limitless business opportunities for international expansion. How can emerchants take advantage of global opportunities for cross border ecommerce? Which are the most profitable international markets? What issues should emerchants be aware of when selling internationally online?
Round table 2: Alternative distribution channels
Alternative distribution channels are changing the landscape of ecommerce. What channels are available and how can emerchants effectively use them to boost ecommerce sales? Marketplaces, comparison shopping engines, retargeting, sponsored links… What’s working and what isn’t?
Round table 3: Personalisation
Online shoppers are becoming increasingly demanding and expect relevance at every stage of their customer experience. How can emerchants use personalisation to optimise the ecommerce experience, create a relationship with customers and increase conversion and loyalty?
The Lengow Ecommerce Day is scheduled for Thursday 6th November 2014, 9am to 2pm at The Royal Society of Chemistry, Burlington House, Piccadilly, London W1J 0BA. Register for your free ticket to reserve your place.