Online selling has come a long way over the past decade and the demand from consumers buying online is still growing at an unprecedented rate. However, demand for not just great products, but great service has also grown. This means online stores need to showcase their great service otherwise they will lose out to competitors who already use customer reviews to market their business.
92% of us say recommendations from people we know are highly trusted. No surprise there! We generally trust our friends and family more than any other group of individuals. But if we take a look at consumer opinions posted online, 88% of us trust the opinions of other shoppers that we don’t know. This guide from eSeller reveals how to use this to your advantage by collecting reviews and using them to increase sales.
Chapters include
- Why do we need customer reviews?
- What is social proof?
- Case Study: Salonskincare
- Negative reviews are good!
- Marketing your reviews
- International Benefits
- Conclusion
