Royal Mail is partnering with the charity Missing People.
Currently, 123,000 people directly receive Child Rescue Alerts, as well as other members of the public being informed of missing person appeals through Twitter, Facebook, digital billboards and media and corporate partnerships. The new partnership with Royal Mail will effectively double this.
Sue Whalley, Chief Operations Officer, Royal Mail, said: “Royal Mail’s postmen and women are out in the community six days a week, across the country. We are all very aware of the trauma experienced by the families and communities of missing people, particularly children. We want to use our unique position to support this important service and perhaps help to reunite families with their missing loved ones.”
This is a unique use of a company’s infrastructure in the UK, whilst we’re used to Royal Mail delivering letters, or for Tamebay readers probably more importantly parcels, there’s no other organisation in the UK which visits every street and delivers to every single door in the country on a daily basis.
Whilst I recognise this isn’t the typical Tamebay “Ecommerce” story, it’s a great use of the latest technology that Royal Mail have deployed at little cost but which could make a real difference to families affected by missing loved ones.
Bravo Royal Mail for opening up your network.