Sweden’s homeless use iZettle to sell the ‘Big Issue’

No primary category set

Sweden is fast becoming the most cashless country in the world. Indeed, such is the progress, that homeless people in the capital city Stockholm have started taking cards using iZettle when they sell the equivalent magazine to the Big Issue called Situation.

According to iZettle chief executive Jacob de Geer, barely anyone below the age of 40 carries cash on a routine basis. And that was hurting the homeless sellers of the magazine according Pia Stolt of Situation: “More and more sellers were telling us that people wanted a copy of the magazine but weren’t carrying cash. It got to the point where we had to do something, so we worked with Stockholm-based mobile payments company iZettle and came up with a way to sell the magazine electronically.”

“We didn’t know how it would turn out, or whether people would be reluctant to give their credit card information to a homeless person, but the results have been great – vendors’ sales are up 59%,” says Stolt.

One of the campaigners for Sweden becoming an entirely cashless society is Abba’s Björn Ulvaeus. After his son was mugged he became evangelical about electronic payments. He claims cash was the key cause of crime and that “all activity in the black economy requires cash”. He notes that the only thing he misses about cash, he hasn’t used it for a year, is “a coin to borrow a trolley at the supermarket.”

2 Responses

  1. I was thinking on how all the beggars in the street these days could improve on revenue. Today almost nobody carries cash in any form and beggars are still depending on cash dropping into their cup.
    Will we begin seeing soon the iZettle readers with them, tied to a bank account of some social trustee that supports the group ? That would simplify for people who want to donate and who feel bad for not carrying cash in that situation.


Why are more SMEs starting to accept American Express?

Why are more SMEs starting to accept American Express?

OnBuy direct payment, WorldFirst and Payoneer launched

OnBuy direct payment, WorldFirst and Payoneer launched

OnBuy 2023 Road Map OnBuy Payments OnBuy first profitable month and strategic investment

OnBuy 2023 Road Map shared with sellers


OnBuy selects Nuvei for marketplace payments


How Payment Services Directive 2 impacts consumers

ChannelX Guide...

Featured in this article from the ChannelX Guide – companies that can help you grow and manage your business.


Take a look through a selection of the latest articles on ChannelX

Register for Newsletter

Receive 5 newsletters per week

Gain access to all research

Be notified of upcoming events and webinars