We’ve heard from a number of Tamebay readers that their parcels are being delivered late by carriers this year in peak season. It’s not one particular carrier that’s failing, it’s pretty much across the board according to what we’re hearing.
Even the mighty Amazon are failing to match their delivery promises, I’ve two parcels, both of which were scheduled for delivery by Thursday last week the 4th of December, and tracking shows that although they’ve been out for delivery but they’ve still not yet arrived.
I’m not particularly worried because it’s still 18 days to Christmas and I’m pretty sure my parcels will arrive this week. Your customers probably aren’t too worried either, however the concern of many is that if carriers are delivering late, will their seller metrics on marketplaces such as eBay and Amazon suffer?
It’s worth remembering that Amazon had to suspend their next day delivery promise even for Prime customers due to their unprecedented amount of sales on Black Friday. We’ve heard that at least one Prime member who complained got their membership extended by three months as a goodwill gesture. Also for several months the Freight Transport Association has been warning of a shortage of haulage drivers should delay deliveries this Christmas.
How are your carriers performing? Is it acceptable, or at least understandable, that a 24 hour courier or Royal Mail first class parcel might take a couple of days to arrive instead of being next day? Are you finding some carriers worse than others?
There’s little you can do as a retailer, other than to ensure that sales are despatched as quickly as possible. Whenever possible ship parcels on the day they’re sold to ensure delivery as soon as practical. If you’re a consumer making purchases for Christmas then get buying as early as possible. This year, if you do leave your shopping to the last possible moment, your orders may not arrive in time for Christmas and it won’t necessarily be the retailers fault.