40% of UK ecommerce is now mobile

No primary category set

It’s official. The IMRG has revealed that 40% of all online shopping undertaken in the UK is done on mobile devices.

The 40% number is up from 37% in Q314 and is an increase from 32% in Q413. We all know that that mobile buying is up but these are quite astonishing numbers.

The stats come from the IMRG Capgemini Quarterly Benchmark for the fourth quarter to the end of December last year.

So what of the devices? 25% of mobile ecommerce sales were made using smartphones and 75% came through tablets.

This isn’t surprising. We’ve written before about the trend for “double screening” which is where people are watching the box and also shopping on an iPad or the like. eBay, in particular, has noted it before. In a funny way, I wonder whether it’s not an understatement.

It’s a fascinating article. And it seems to us that it’s a trend that will only continue to burgeon.


Beneko circular smartphone marketplace recruiting sellers

Beneko circular smartphone marketplace recruiting sellers

eBay refurbished mobile phone hub launched

eBay refurbished mobile phone hub launched


Amazon Fashion Virtual Try-On for Shoes


EU adopt USB Type-C for all chargers from 2024


eBay Phonecheck Refurbished Mobile Certification

ChannelX Guide...

Featured in this article from the ChannelX Guide – companies that can help you grow and manage your business.


Take a look through a selection of the latest articles on ChannelX

Register for Newsletter

Receive 5 newsletters per week

Gain access to all research

Be notified of upcoming events and webinars