Amazon have launched a new tool that allows you to host a giveaway on the Amazon site. It looks like it will be most useful to authors or content producers promoting their wares or as a way for businesses to reward new Twitter followers, for instance.
Basically you choose what you’ll be giving away and then Amazon give you a link to share. The value of the giveaway is limited to 500 items and $5000. Amazon then facilitate the prize’s delivery using their fulfillment systems.
This graphic illustrates how it works. Currently it looks like this feature is only available stateside and we don’t know whether it will become available to UK users any time soon.