New book: Start a Business for £99 by Emma Jones

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Emma Jones, the founder of Enterprise Nation, has published a new book: Start a Business for £99

She distills her years of experience of travelling the country helping people turn a skill or a passion into a sustainable business, into sensible, easy-to-follow steps for people on a budget.

Emma says of her new book: “Five years ago, starting a business was considered a little unusual. Today one in ten domestic properties is home to at least one business and the word ‘start-up’ is an everyday term.”

“In writing this book, I set out to dispel the myth that in order to start-up you need heaps of cash and an MBA. From my experience, taking on debt can be as destructive as it can be helpful. Some of the best businesses I have ever come across were set up by people who kept costs low, started out from home, harnessed technology – often holding down a job while it got off the ground.”

“While the start-up boom has transformed many people’s lives, I thought the time was now right for this book to reach the people who would love to start-up, but don’t know where to begin.”

The book examines how to:

• Come up with a winning idea

• Take an idea from concept to market

• Carry out high-value, low-cost market research

• Develop a professional online presence for less

• Make the most of free technology tools

• Raise profile with no marketing budget required
• Find space and people by borrowing and bartering

You can find out more here.

4 Responses

  1. If it were as easy as buying a book we would all be rich the publisher and the author are the ones that will make the most out of this book

  2. When I am watching Sport such as Cricket, as I will be doing later today as the Indian Premier League is on Sky Sports 3. It always appears to me that the players always wear their glasses on top of their heads. Have you looked there?



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