A key finding regards the extent to which Chinese sellers continue to exploit the eBay UK marketplace.
Here is a verbatim extract from Web Retailer’s findings regarding cross border trade:
“Over 35% of the top 1,000 eBay sellers are serious cross-border traders – they are based in one country, and have a Premium (or Featured) eBay Store in another. That’s up from 31% in 2014.
Of those international eBay traders, 89% are based in China or Hong Kong – 315 sellers in total, up from 281 in 2014. To put it another way, 34 of the new sellers on the list are Chinese exporters – which accounts for most of the increase in cross-border trade overall.
Over half of all cross-border traders are Chinese sellers exporting direct to the US. In fact, 18% of all the top 1,000 eBay sellers are based in China with eBay Stores in the USA. That’s the same as in 2014.
A further 135 sellers –14.6% – are based in China or Hong Kong and export to other countries in the West. That’s up from 102 in 2014. So most of the increase in cross-border trade is businesses from China and Hong Kong selling to countries other than the US, particularly the UK where the increase is from 33 to 59 sellers.”
So this evidence is quite clear, as many eBay traders who have been commenting here on Tamebay say, there is growing competition from Chinese sellers.
So how are Top Sellers defined?
As Webretailer says: “they have gained the most positive feedback in the last 6 months, and they are all Premium Store owners (or the international equivalent such as Featured Shops in the UK).
Webretailer is extremely clear on the methodology, but it is worth noting that this is based on feedback. That’s information freely available from eBay and whilst not sales data, it’s a good indicator.
You can find the full list here.