Dads will be disappointed on Fathers’ Day

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Fathers Day Chocolate Covered OreoDoting dads are looking forward to being lavished with presents this Sunday, but new research has revealed that children spend almost double on Mother’s Day

Hermes, who deliver parcels on behalf of many of the UK’s leading retailers such as John Lewis, Debenhams and ASOS, quizzed 2,011 online shoppers on their Father’s Day buying habits. On average, kids will only part with £34 when selecting a gift for dad this Sunday, compared to £66 for Mother’s Day in March – a whopping 94% higher!

Despite the cut backs, dads up and down the UK are in line for a makeover after clothes topped the list of intended gifts this Father’s Day (39%). Aftershave came in joint-second with a voucher (26%), whilst 15% of dads will be able to beat the Sunday night blues by enjoying a glass of their favourite tipple. However, when asked what they would buy their dads ‘if money was no object’, 44% of people said they’d treat their fathers to a holiday. Next up was a house (25%), closely followed by a car (23%). Other answers included a racehorse, a new shed and a sense of humour!

This year 44% of people said they would either buy some or all of their gifts online with 46% of shoppers fully preparing themselves by ordering their gifts ‘the week before’ Father’s Day. However, 22% will wait until ‘the day before’, potentially taking advantage of Hermes’ Sunday delivery service offered via many UK retailers.

So what about you? Do you spend more for Mother’s Day than Father’s Day? In fact do you even bother with Fathers’ Day or do you just view it as an imported American fad?


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