Currently, around 1.2 billion people around the world use mobile apps. This number is estimated to increase 29.8% each year, reaching 4.4 billion users in 2017.
When mobile users have a poor experience using your app, the consequences can often be devastating. Here’s why:
- 91% of unhappy customers won’t choose to do business with your company again.
- The average cost of attracting new customers is five times as much as it takes to keep current ones.
- On average, one unhappy customer will tell between eight and 16 people about their bad experience, and 20% of unhappy customers will tell more than 20 people.
- With an assumed influence level of 25%, that translates into four lost customers for every customer dissatisfied with their experience.
The simple truth is that if your app freezes, crashes or experiences slow response times people will abandon it. It’s harsh but it’s a fact. And, as the app economy continues to grow, this contrast between success and failure will become even more stark. In fact, more people than ever before will be able to afford their first mobile device this year.
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