International marketplaces such as Amazon and Alibaba are taking over the world. What exactly is their impact on companies when they enter a particular market? Can retailers profit from the e-commerce giants success or do these make it more difficult for them to survive?
The purpose of this Rise of the Global Market Places study is to help companies define their strategy for successful competing, and growing, in a world where online market places are a dominant new force.
This Online Version provides you with a summary of the results, including an overview of the 4 critical success factors of market places and concise information based on the answers to the online survey and CEO interviews.
