Which marketplaces should you be selling on? You may think that eBay and Amazon are the kings and they certainly have the lions share of business in the UK, but they’re by no means your only option.
The Federal Association of ecommerce (BVOH) have researched marketplaces across the EU and found there are 50 companies who run the top 220 online EU marketplaces, proving the popularity and wide variety within European ecommerce.
The “Top-50 Online Marketplaces” listing, according to the traffic in relation to one other, shows the most significant foreign marketplaces. The Polish marketplace allegro.pl for instance ranks number 7 on the list.
Want to know which marketplaces you should consider in Austria? How to get started in Sweden? Take a look at the Marketplaces across Europe map on the BVOH site.
6 Responses
Just to let you know the link doesn’t work for the marketplaces list at the bottom of the post.
Does anyone know if there is a service which can help you list on as many as those marketplaces as possible using Magento?
Your best bet is to decide which marketplaces are key for you and then choose a Channel Management Platform which covers the majority of the marketplaces that are key for your business.
For instance if you sell consumer electronics you probably want pixmania but don’t care so much about LaRedoute, although if you’re a fashion retailer the opposite applies.
thank you, Chris. We use Magento via UnderstandingE so I was hoping there would be some kind of extension service that would plug into all those marketplaces.
Great bit of research – its great just to see the order of marketplace traffic, and therefore the order of priority for investing effort.