To celebrate 20 years of business, Amazon invented a day. Amazon Prime Day: a slew of deals that were available to its Prime subscribers.
It may not have been a total joy for all but according to multi-channel software provider ChannelAdvisor it was a pretty successful wheeze.
ChannelAdvisor sage, and all round good egg, Scot Wingo notes on the CA blog that it seems like the day had a very favourable impact on Amazon sales.
As he reports: “When we compare Prime Day this year to the same day last year (July 16 to align with day of week), we find:
– Amazon US SSS grew 93% y/y
– Amazon EU SSS grew 53% y/y
The US growth rate for Prime Day was approximately 4X the 25% baseline, which does indicate significant spillover to the 3P sellers on Prime. The EU growth rate was 3X the rate of their baseline.
Bottom line – in the first time trying this Amazon has created a Summer shopping holiday as big as Black Friday — That’s pretty dang impressive and exceeded our highest expectations for Prime Day.”
The ChannelAdvisor numbers are based on their Same Store Sales index. You can read more about the methodology here.
It is hardly a surprise that the EU sites didn’t see such a big uplift in sales: Prime is less adopted here. But even so, for a PR invention and birthday celebration, it certainly seems like Amazon Prime Day was a roaring success.