Gumtree have signed a deal with BT Sport to promote their motors ads. They’ll be advertising on TV in their biggest broadcast deal to date.
You’ll see the Gumtree feature at the start, advert breaks and at the end of all 38 Barclays Premier League matches for the 2015 to 2016 season. The deal will also see them featured on repeats as well as preview and review programmes.
As well as the match exposure, Gumtree will also be featured on the BT Sport websites and mobile apps with the coverage reciprocated on Gumtree and Gumtree’s social media platforms.
Hannah Wilson who was appointed as Head of Marketing for Gumtree earlier this year said “BT Sport has a fantastic reputation for its thorough and innovative coverage of the Barclays Premier League so it goes without saying that it’s an absolute delight for Gumtree to be able to partner with BT Sport for the 2015/2016 season to promote our Motors marketplace”.
