“How 140 characters can ruin your reputation” is an ebook from Electio, which discusses the repercussions of when social media turns sour.
Keep someone needlessly waiting in for a delivery driver that never comes and you can guarantee all their Facebook friends will know about it. Use couriers that have a reputation for handing over damaged items, and the customer will be sharing a pic of the broken goods on their Instagram.
It’s pretty obvious that these scenarios are to be avoided at all costs. But how? Read the ebook to find out more.
