Targeting Chinese Consumers Guide

CBBC’s Guide to Targeting Chinese Consumers looks at key growing consumer sectors such as Fashion, Food & Beverage, Personal Care and Luxury Goods.

The guide also provides practical advice on:

  • Routes to Market
  • Finding and Working with Chinese Partners
  • E-Commerce
  • Marketing in China
  • International Shipping and Delivery with Royal Mail
  • Business Trips in China
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