A borderless world means borderless sales opportunities on international marketplaces. Are marketplaces uniform, though?
For instance the profile of the German buyer makes it necessary for online sellers to treat local shoppers with special attention. For instance, Germans have more private personalities than Brits, so their level of trust in e-commerce is much lower. To illustrate this, merely 20% of German consumers pay with credit cards, 45% preferring bank transfer for online shopping.
This e-book from Webinterpret includes online sales facts, figures, trends, shipping information, buying behaviour and much more. Not only will you find out more about the specifics of particular marketplaces, but you may also use this knowledge for more practical reasons and better selling decisions.
