eBay’s LittleBigVictories campaign kicked off at the end of August and will run into the fourth quarter of the year.
The campaign supports seasonal moments such as Back to Uni and Halloween as well as categories including fashion and technology. You may see #MyLittleBigVictory hastags appearing where eBay encourage eBay buyers to either purchase or tweet their purchases.
The essence of the campaign celebrates personal moments of victory, showcasing eBay’s selection of inventory and price ranging – whether it be that one-of-a-kind item that you’d never thought you would find or popular products at the most competitive price.
The multi-channel campaign will run across print, internet marketing and out of home including underground and bus side advertising spots.
eBay are also partnering with influential bloggers such as Charlie May of girl a la mode to spread the campaign across a wide range of audiences, many of whom might not turn to eBay as their first port of call when looking to purchase.
