New advert on eBay search results

No primary category set

light bulb  eBaySpotted on eBay is an interesting ad, we’ve seen the “Promoted by eBay Shops” section which sits in the right hand sidebar on eBay search results, but what we’ve not seen is a takeover banner at the top of search results.

Laura Mathieson, the eBay expert from sellingonebayuk.com/ spotted the for light bulbs. The is promoted in the advert as the “Official Osram Partner” and the advert links directly to their eBay shop.

We’re not sure who’s funded the advert (we’ve not asked), whether it be the eBay seller or Osram. What is interesting though is the ability to have your eBay shop promoted above all other eBay sellers is possible. Has anyone else seen similar adverts on the site?

Whilst I’m guessing every seller would be happy to snag the search results top banner advert, I’m guessing that those who have fought hard for good Best Match search results placement won’t be quite as pleased.

11 Responses

  1. Ebay is(/was?) a sanctuary for the Independents and small businesses. The introduction of promoted listings is the beginning of the end.

    In the same way our independents have been ‘muscled’ off our high streets, they will find it increasingly difficult to showcase their products on ebay.

    Think of your local high street 20 years ago, and imagine if the whole high street was sold to a developer who knocks the whole lot down and builds a retail park.

    eBay is now a high street, but will eventually become a retail park dominated by the biggest names in retail – our economy and market will ensure it.

  2. Even more disturbing is that they’ve put an advert above the promoted listings on the left. Being above the fold would make a massive difference to conversion.

  3. Just as an aside, when I clicked on the sellers 74 feedback, I noticed this little symbol:
    https://screencast.com/t/m2OihFfh

    I’ve never seen it before and when I click it I get a typical eBay error page telling me that the page may have moved or no longer exists.

    Can those more enlightened than myself please tell me what that symbol means?
    Is it a better badge than my Powerseller badge? if it is then I’m not playing anymore…..

  4. I flagged this to our account managers last week. Apparently they have paid for the banner. I’m still awaiting details on which categories this is open in and the all important cost details.

  5. I spoke to eBay about this, it’s an invite only promo which they are trialing in the UK but it was for only 500 eBay sellers.

    If it works out they will be letting all sellers use this option I’m not sure how to be honest?

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