More than 45% of worldwide purchases from Amazon’s sites are made from third party sellers and on average 7 of the top 10 most successful UK Amazon sellers in any given product category are currently using FBA (Fulfilment by Amazon).
That’s a pretty compelling reason as to why you should consider using FBA in the run up to Christmas. Not only will it reduce the load on your warehouse operations. You should also see faster sell through rates as FBA makes it more likely you’ll win the Amazon Buy Box and get your products in front of buyers.
Amazon have created some Christmas FBA pages to make sure all the information you need is at your fingertips. There’s one page for sellers who have never used FBA before which can help you get signed up and dend your first shipment to Amazon. There’s also a second page which is designed to help existing FBA sellers gear up for the peak season with tips on how to get Christmas shoppers to notice your products.