ChannelAdvisor has announced that they have become the first, and so far only, ecommerce multichannel management provider to offer support for Amazon Sponsored Products.
The Amazon Sponsored Products service allows Amazon sellers to promote products they sell on Amazon.com with keyword-targeted ads. Now, with ChannelAdvisor, you can execute Sponsored Products campaigns that deliver relevant ads to targeted consumer searches. Clicks on Amazon Sponsored Products take shoppers to the Amazon product detail page on which the seller’s offer is listed.
ChannelAdvisor CEO David Spitz says of the development: “Advertising on Amazon is a great way for retailers to boost their product visibility and get in front of Amazon’s large customer base. Retailers can use Sponsored Products to direct shoppers to their Amazon product listings. Our support for Amazon’s Advertising API helps retailers stand out from the competition by targeting consumers based on relevant keyword searches while they’re making purchasing decisions.”
From the sellers I speak to who use Amazon Sponsored Products, I hear mostly good things so this is a good opportunity for ChannelAdvisor customers to experiment if they haven’t had a go already.