iContact have just made their iContact Pro Marketing Automation software available with a 30-day free trial.
This is big news because it significantly disrupts the way marketers traditionally use marketing automation software because it adds in a whole load of features that anyone can set up.
No longer do you have to wait for a design team to set up a landing page, get your tech guys to segment your marketing list or ask the social media manager to handle the tweetage and Facebooking. Of course with a small business you probably don’t have a suite of marketing and technical managers… if you’re doing everything yourself the new iContact Pro gives you the tools you need to do everything yourself without needing a marketing degree.
The Old Way of Doing Things
Selecting a suitable vendor was the first challenge. Like email marketing, it’s a competitive business and there are many vendors out there competing for your money. Then the process of sitting through hours of expert-led product demonstrations and discussions about integrations, training, consultancy and support would kick in. With all this work to do before even getting your hands on the software, its little wonder the software cost so much and why the vendor would often insist on attempting to tie you in to a lengthy contract.
The New Way of Doing Things
At iContact, they like to do things a little differently. iContact’s John Hayes tells us “We developed iContact Pro to deliver a smarter marketing solution. Smarter doesn’t mean more complex. We’ve taken more than a decade’s experience, delivering powerful email marketing solutions and working with marketers from organizations of all shapes and sizes, to build a service that delivers measurable results and exceptional value, all backed up with the promise of award winning support.
“We believe, if you already use email marketing software (like iContact or any other vendor), you’ll be able to take advantage of many of iContact Pro’s features straight out of the box“.
These features include:
- Email Marketing
- Landing Page Creation
- Social Media Posting
- Social Media Monitoring
- Workflow Automation
- Lead Scoring
- In-depth Reporting and Analytics
- Salesforce.com Integration
These features are backed up by iContact’s award winning customer support team and dedicated, easy-to-follow, online resources to get you started. iContact Strategic Advisors and Design and Professional services teams are also available to help you maximize your marketing potential should you require their support.
For more details and you’re free trial, sign up on the iContact website.