Insights into Amazon’s strategy in China

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There’s an interesting interview with Amazon’s Doug Gurr in China Daily. He heads up Amazon’s Chinese franchise and is created with turning around what was a failing wing of the business when he took over in 2014.

He says of his approach to the business: “There are two parts. One is helping customers in China get access to the very best products around the world. The other is helping businesses in China become global brands through Amazon’s platforms.”

He adds that “We see a lot of opportunities in ecommerce, particularly cross-border ecommerce, as the Chinese economy moves from low-cost manufacturing to creating brands. If you are the largest player, if you have scale, people will come to you simply because you are the biggest. But if you are not the largest, you have to do something that is different. It has to be something that only you can do. The thing we can do that is different is the relationship we have with hundreds of thousands of vendors around the world.”

We seldom write about Amazon in China but its clear that they are developing it and in due course that may impact your Amazon sales, so it’s well worth reading.

9 Responses

  1. i think this will be more about getting cheap Chinese sellers into fba across UK and European Amazon market places and for Amazon to push only premier brands back to Chinese buyers, there is no advantage to small sellers who use Amazon China, just my thoughts I may be wrong.

  2. My last 4 or 5 orders have come direct from China, annoyingly ive been waiting almost 2 weeks for a key finder set.

    FBA is probably too expensive, because then they would need to pay UK postal rates.

    Most premier brands are too expensive for the chinese, and most of these brands already have very good coverage in china already.

    Take adidas for example, they have many many stores.

  3. Well i was searching for a tactical ruck sack, so used ebay. Clicked the ‘UK Only’ filter.

    Now all the sellers are Chinese ?

    One of the Subtitles says

    ☆Fast & Free Postage☆UK Seller☆Best Quality☆

    But the address is

    Room ***,No.**,Boxuejiayuan,shanghai
    200000 shanghai,

    The return address is a UK PO box.

    Many pages are like this. I cannot find a UK Seller.

    I have decided not to make a purchase.


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