PCA Predict (Formerly Postcode Anywhere) launched the UK’s first ‘Checkout Validation Bundle’ to help retailers streamline their checkout ahead of the holiday season.
The tool, named Checkout+ verifies all three major points of contact: addresses, emails and mobile phones, to improve the customer experience and increase the accuracy of data capture for online retailers.
Checkout+ verifies all three major points of contact: addresses, emails and mobile phones, to improve the customer experience and increase the accuracy of data capture for e-tailers. The tool:
- Allows retailers to confirm the existence of email mailboxes and mobile phone numbers, ensuring continued communication at every stage.
- Assures customers that their order has been effectively processed, while cutting down the need for extensive data exchange.
- Allows all three services to be maintained under one key, saving retailers time and making it easier to implement the service online or via the app.
The business case for Checkout+
The launch follows new research carried out by PCA Predict which discovered that 85% of online shoppers would abandon their order if presented with complicated or lengthy checkout forms, which are often the result of required contact information. This is even more annoying on mobile checkouts.
PCA Predict’s new product will assist online retailers in overcoming this challenge. Checkout+ makes the checkout process simple, easy and accurate by simplifying the checkout form and validating customer data at the point of entry. Using auto-complete technology, this tool allows faster input and accuracy of address details, which ensures successful deliveries and improved user experience.
The research carried out by PCA Predict highlights the need for improved communication with customers at each touch point along their purchase journey. Capturing a valid email address is vital for keeping the customer reassured about their order, while phone numbers are increasingly requested to provide updates via SMS at times when telephone communication is more convenient.
All I wish is that it was compulsory on every website (especially eBay!).